Google has teamed up with Chrysler to offer a never-before-seen peek into what it takes to build the 2015 Chrysler 200, a one-of-a-kind virtual factory tour of its Sterling Heights Assembly Plant. Using Google Maps technology, visitors to Chrysler200Factory.com can navigate the plant as though they were using Maps’ Street View system, using either a computer or mobile device to get a 360-degree look around the five-million-square-foot complex. You can explore on your own or in conjunction with a series of videos that create the experience of a “guided tour” and further explain exactly what you’re seeing on the screen.
The star of the show is the 2015 Chrysler 200, from its humble beginnings as an amorphous metal frame being coddled by robotic arms to its slow roll out onto the floor for final inspection. The 12-part tour guides viewers from the Body Shop, where preliminary building happens; through the Meteorology Center, where the frame is checked and rechecked; into the Paint Shop, where it puts on its Sunday best; and lastly to the Final Assembly sector, where it is detailed and inspected. For much of the time the viewer’s camera is inside the body of the car, offering an intimate perspective from which to consider the birth of the vehicle.
The 2015 Chrysler 200 hit showrooms earlier this year. It’s gotten a sleek and stylish redesign for the new model year, plus a bevy of new features, such as the Uconnect infotainment system, an available nine-speaker audio system, and a number of standard and optional safety features like backup camera and park assist. Its high-end cabin materials round out the package, offering perks like real wood inlays and the options of leather-trimmed seats.
The factory tour offers an inside look at what truly goes in to making a vehicle like the 200, but nothing beats seeing the finished product in person and experience the drive for yourself. Schedule a test-drive at our Lakewood, NJ Chrysler dealership to get into a 2015 Chrysler 200 today!