“Beneath the Surface” Offers 4D Look at the Construction of the 2015 Chrysler 200
Back in September, we told you about the innovative online factory tour Chrysler was offering to help drivers connect with the all-new Chrysler 200. Using special Google Maps navigation, visitors to the web site explored the plant in a way never before possible, seeing the birth of a Chrysler 200 vehicle from start to finish. For the 2014 LA Auto Show, Chrysler kicked it up a notch: it teamed up with Oculus VR to offer a 4-dimensional virtual reality tour of the 2015 Chrysler 200 factory called “Beneath the Surface.”
The tour lasted for about four minutes and was created using the Oculus Rift DK2 headset. This one-of-a-kind experience allowed travelers to make their way through the five-million-square-foot Sterling Heights facility as though they were inside the 200 as it was being built. With a special rumble pack installed in the seat, voiceover instructions and ambient sound effects, the experience was brought to life with a bang. When wearing the headset, the user is taken through the three main aspects of the car’s construction — the Body Shop, where the frame is welded together; the Paint Shop, where users watch how the car is made ready to take on a special sheen (a process that apparently requires ostrich feathers); and the Metrology Center, where the new baby is given a thorough inspection by industry experts to make sure everything is as it should be.
The 2015 Chrysler 200 rolls out of the plant exactly how it was intended, as the “new face of Chrysler” and everything a sporty sedan should be. Of course, if you’re on the virtual tour the experience ends when the car is just about ready to be driven. In real life, you can pick things up at the most exciting part by paying a visit to our New Jersey Chrysler dealership and taking the 200 for a spin! Check out the promo video below for a taste of the tour experience, or head on over to Chrysler’s web site to try the online version yourself.