August Was the Best Sales Month for Subaru… Ever
“We are thrilled to have hit this milestone in August,” said Thomas Doll, the president and COO of Subaru. “Thanks to our strong products and continued accolades, our sales momentum is strong and I am confident that Subaru will achieve an all-time sales record for 2014.”
“We are very pleased with the strong retail traffic and demand for our vehicles,” agreed Jeff Walters, their senior VP of sales. “Our retailers continue to sell at record levels of efficiency and we cannot thank them enough for their outstanding sales efforts.”
With 50,246 vehicles sold, August’s numbers mark a 22% increase over sales during the same time period last year. Additionally, this is the 33rd consecutive month in which Subaru has seen year-to-year sales growth, meaning that this upward trend began way back in 2011. Overall, sales for Subaru have increased 19% this year, a stunning testament to the ongoing innovation and commitment to customer satisfaction of both the manufacturer and its dealerships.
August was the first full month that the all-new 2015 Subaru Legacy and 2015 Subaru Outback were on sale, and transactions shattered previous records. The Outback sold 12% more vehicles in comparison to last August, while the Legacy sold a whopping 51% more. Other models leading the sales charge included the Forester (25% increase), WRX (19% increase), and the XV Crosstrek (a jaw-dropping 73% increase).
With so much to offer, it’s no surprise that so many people are flocking to Subaru to meet their needs. If these innovative, affordable vehicles interest you, do as so many others did last month and head on down to our Lakewood, NJ Subaru dealership to test-drive your perfect Subaru vehicle today!