April Showers Bring Subaru Awards
Everyone likes to win something. The satisfaction that comes with recognition of our achievements is undeniable, and it’s nice to be able to objectively say that, even if only for one shining moment, you were the best. In Subaru’s case, it was actually four shining moments, and they apply to the entire 2015 model year. Even though we’re only partway through the month, it’s already been a stellar one for Subaru, and has included several honors, both for individual models and the automaker as a whole. Below, we explore some of Subaru’s springtime victories.
Subaru Dealerships Shine Online
Online reviews are a huge part of the modern consumer process. From restaurants on Yelp to knickknacks on Amazon and, of course, car dealerships, buyers rarely make a move without consulting each other. That’s why it was so exciting for us to hear that Subaru dealerships were the most-highly rated of the mass market brands on Dealer.com, with an average of 4.76 stars out of 5. More than 400,000 reviews were examined, and buyers who chose Subaru were consistently satisfied with their experience.
Rewarding Subaru’s Excellent EyeSight
Subaru drivers know that the brand always offers innovative technologies that are both cool on paper and useful in the real world. The EyeSight safety suite is one such development. Consisting of two cameras mounted on the rearview mirror to help you monitor traffic conditions, the package includes pre-collision warning and braking as well as lane-departure warning and adaptive cruise control. The EyeSight system has received accolades the world over, and this month Australia’s Canstar Blue research group awarded Subaru an award for innovation excellence and the whole EyeSight system.
Ain’t No Mountain High Enough for the Outback
The 2015 Subaru Outback was named the Rocky Mountain SUV of the year by the Rocky Mountain Automotive Press, beating out the GMC Yukon and Range Rover Sport for the honor. Journalists from Colorado, Utah, New Mexico, Arizona and Wyoming voted on the award, and considered factors such as performance, fuel economy, value and features. The win meant a special display at the Denver Auto Show earlier this month with a nice commemorative banner announcing the victory to all who passed by.
If Image Is Everything, Subaru Has It All
The Annual Kelley Blue Book Market Intelligence’s Brand Watch survey results are in, and Subaru has won two Brand Image awards, beating out mainstays like Honda. Winner of both the Most-Trusted Brand and Best Performance Brand honors, Subaru has proven that in a competitive industry, it’s made a name for itself as a brand that is both worthy of confidence and able to deliver on that trust. The long-term value and standard safety features of vehicles such as the Subaru Impreza and Outback were cited as factors in the win.
There’s a lot to be excited about with Subaru. If you’ve looking to see what all the fuss is about for yourself, head down to our Subaru dealership near Shrewsbury, NJ, and test-drive one today!